Welcome toEmerald Coast HD®

Everyone is friendly but we just love being around and looking at all the motorcycles. Our dogs love visiting too!

I would recommend this place

Emerald Coast Harley Davidson is a great place to buy your next motorcycle. The sales staff, service all do a great job of making feel like part of the family. My whole experience awesome.

Awesome place to buy a Harley. Not pushy, and in your face to make a deal. Now if there is a deal to be made,they'll make it happen.

Emerald Coast Harley Davidson... THANK YOU! I can't express enough how great the team is. Chrissy, Olivia, Patricia you guys are rockstars! I appreciate the patience you had with me as I am a first time Harley owner, I had so many questions and thoughts and the team at Emerald Coast Harley answered all my questions, even stayed late to ensure I was helped. The team there was amazing, and I highly recommend going in today and buying or trading in for an upgrade. The team there is top notch and willing to go the extra mile to make things happen for you. definitely a 10/10 experience for me and wife. Special call out for Chrissy as she spent a few days answering my texts, calls, emails...all in a timely manner. Was always cheerful and pleasant to deal with...GO BIG or go home! Emerald Coast Harley and Staff you guys rock!

Clean and professional

Great shopping experience with staff in motorclothes dept.

Nice place.

Thank you to Gus and Chrissy for going above and beyond on my bike purchase. This idealership is truely top notch. Everyone here treats you like your part of the family. If your looking for a new Harley this is the place. From sales to service rest assured your on good hands.

I've never seen customer service like these guys! Shout out to Tom we're taking good care of me today.

What an amazing store! Great selection of just about everything and an amazing staff to work with! You can get everything in one go and be set to ride. Love it.

Place is incredible, I spend way to much money here every time I go.

Friendly staff, great atmosphere, fair prices

Everyone was so welcoming and the girls knew their clothing.

I want to leave a review for my excellent buying and first service experience at ECHD. My 24 PAS was due for its first service and from start to finish, Shorty and especially Zane took excellent care of me and my bike. They answered all questions with patience and expertise. Zane took extra effort to help me with some problems and ensure a more safe and comfortable ride in the future. I have confidence in the work done and service of these professionals.

Not ce dealership and very friendly staff

Nice, freindly and helpful people in the entire store!

Nice place. Salesman only followed us around for a couple minutes trying to talk to us about motorcycles after we told him we were only there for merch. 😆

I’ve purchased several bikes from ECHD. The staff there is always friendly and professional. DJ Custer, my salesman, has followed my interests for a while and calls me when he thinks there’s something at the dealership I’d like. When I take a bike for a test ride he’s informative but doesn’t put any pressure on me to buy. Gene, the Assistant Sales Manager, works hard to negotiate a fair price for me if I’m interested in something (not that I always buy!) Jillian, the Finance Manager, is always thorough in explaining options, but never pushy. Highly recommend this dealership. Update: Looks like I forgot to mention the parts and service department. The staff is always courteous and professional. I usually work with Zane, who goes out of his way to help me out. Their clothing and accessories department.has a good selection, and Ariel is pleasant and helpful.

Rode into town from SW Missouri, had to swing by and see if these guys were good. I am absolutely surprised how well we were taken care of. My father wanted new tires on his bike while we were down so they gave us a good deal. They even warrantied a leaking transmission seal and stayed late to do it. We didn't have to wait days like we're used to. These guys took care of us, our experience was nothing but positive. We made it back to Missouri no issues!

A high-quality dealership that cares about customer service and knows how to provide it. I trusted group of professionals that aim to earn your business.

We all know Harley-Davidson can make it hard for dealers to be transparent with pricing. There are rules and restrictions HD establishes. However, I want to give a shout out to Emerald Coast Harley-Davidson. They've been consistently professional. If you're looking for a bike, ask for Chrissie. She'll do everything she can, to help you get into a bike, well-being clear about your options, your pricing, and terms. These folks are a step above. It's a different experience than other dealerships. I highly recommend giving them a shot. It's worth the drive.

If you asked me 2 years ago how much I liked this dealership I would've told you a different story. But today, we decided to give them another try. A completely different staff, management, and attitude. Always love seeing my fave James BUT Chrissy, Chris, Larry, Gene, Danniand Gus. You all changed my views today about ECHD. Whatever has happened there is for the better and you need to keep on doing that! As a person who has bought now 4 bikes from you....this was by FAR the BEST experience. You all are not pushing bikes just to meet numbers. You are understanding about the passion people have and also understanding what you can do to make it reasonable. Also love the added touch of prices on the used bikes...makes it easy for us to see what would be worth our time buying 😁 so happy my local dealership has turned around. Thank you all!

Had 5K maintenance done here. Tom in parts and service was exceptional. He took time to correct a previous issue. Had great attention to detail on all aspects and demonstrated a willingness to ensure that my bike and I were taken care of at the highest level. Walked through every step and made sure everything was spot on. My experiences at other dealers has made me chuckle at words like stealership in the past but Tom and his team made it a forgone conclusion that I will be back for all my HD needs moving forward.

My girlfriends ignition fell through her frame and the technician Casey came out and fixed it in five minutes, great guy

Really nice Harley Davidson store

Finest place on the coast. Great service. Fantastic events.

Kyle and Jeff were AMAZING! Kyle came out we explained what we were interested in. He showed us a few bikes and then we met with Jeff! Now let me tell you about Jeff..... this man right here listens to you and doesn't try and push anything on you. He's not going to put you in something you can't afford or DO NOT WANT! He goes through everything step by step on paper so you are not blindsided. Kyle stayed with us the entire time. Took a test ride with him. He even took us to "NO MANS" land in the back. That's what I call it. Sometimes, there are hidden gems back there. Jeff came back with some numbers and different bikes. He's straightforward! We have bought bikes from 2 other dealers, but this one is where we will go back too! Everyone was so nice and helpful! 5 🌟 all the way! Thank you both!

(Translated by Google) Very good customer service, it is an excellent place (Original) Muy buena atencion con los clientes es un exscelente lugar

Helpful staff

Customer service was nice, they had cool shirt designs as well.

Excellent service department got my bike up and going after broke down on hwy...Owner top notice gave me a lender bike for night

Excellent establishment. Kyle Maxwell helped me find the perfect bike, 2020 Road Glide. He was extremely knowledgeable and presented all options available to me. The entire staff as a whole was kind helpful and personable. Giving a tour of the entire building from the sales floor with the bikes to the apparel section with all the gear you could need to the parts and repair section, with any upgrade you could want. They finance in-house, and Gene walked me through every aspect of the paper work. Superb establishment all the way through.

On our way to the airport to come back home, we had our Uber driver drop us off at Emerald Coast HD, to do some shopping. We were greeted at the door immediately and made to feel at home. Once we were done shopping, we went outside to wait for our 2nd Uber driver. We were approached and ask if we needed anything. When we explained what we were doing, we were offered a ride to the airport. While checking to see if we could still cancel out Uber, they actually brought a car around to load the 3 of us and all of luggage to drive us to the airport. We were not able to cancel our Uber, but the fact that they would have gone this far out of their way to provide such great customer service will stick with all 3 of us, always. I will visit this store every time I go to Destin! Make sure you shop here!!!

Super friendly and welcoming staff on the sales & retail side!

We stopped by and Will was our salesman and he along with the other staff there were AMAZING!!! We will definitely be back cause I left with my bag half full of free stuff so imma come back and get it!!! If you’re in the area stop and say hello and ask for Will he’s fun and hard to say no too!!!

Friendly

Went in to pickup parts for my 15 Road King but started talking to one of the sales reps. I never felt strong armed the entire time. They listened to what I was looking for IF I bought something new and just so happened to have just gotten on in, wasn't even on the floor yet. They were very helpful in answering all questions I had and were very friendly, not to mention time efficient. I would definitely go to Emrald Coast again and will for any parts or services I need on my new bike.

The staff is phenomenal there

Large dealership, just wish they had more womens clothing with their logo on it. We were in town from out of state and had visited before, so we thought we'd stop in again. Ladies working in the clothing department were so nice. Unfortunately, I had to buy a men's t-shirt to get the cool mermaid logo. Great dealership, I hope next year's visit they will have more ladies t's with your dealership logo. We will for sure be back.

We had a great time at the Rally. Went two days.

See Alex in sales. Outstanding experience

Zane in service was awesome! Found me a great deal on a replacement tire for my Fat Boy. Got me in and out and back on the road. Gus should be proud of that young man and the rest of the staff at his great place. Thanks Zane.. and everyone else in service. Ride on!!!

Very Friendly staff. Professional, knowledgeable, warm atmosphere! We are from Indianapolis area about 25 min southwest. We were down for vacation . This was my 3rd actual time visiting this location . Love it and will continue to shop here each time we are down in the area !

Staff are friendly and helpful.

Looking for the ultimate dealership experience? The folks at ECHD are top notch! We recently bought a new bike from them and from the initial greeting, throughout the buying process, finance, motor clothes, parts and service we had a great experience. Recently moved to the area and have been to quite a few dealerships all around the east coast but these folks seriously impressed me and earned a new, long-term customer! If you're in the market for a new bike, or looking for a better place to bring yours, you won't be disappointed. Funny thing was, we only stopped by to buy a new seat!

One of only two dealerships I have dealt with over the years. Great group of people and and they treated me great!

Large selection of motorcycles. Staff is very friendly. Many events going on in the warmer days too.

This is a great team and everyone is very friendly and helpful. Bit I have to give a shout out to Jeff, Jim, and Clay they worked their butts off to make it possible to get on a bike again and spent hours with me in the process. I have worked with different Harley stores before and hands down this is the best ones I have worked with would recommend them for everything that you need. Also want to give a big shout out to Jillian without her you couldn’t finish the process and she spent time arguing with banks because they messed up and she spent a lot of time over to get through my contract to get me out the door and put my knees in the breeze. Thank you Emerald Coast and you will always get my business.

Tom in parts and service and Sam wrenching in the back. Great service and an awesome dyno run and 5K service by Sam. Thanks guys!!

Emerald Coast Harley Davidson is hands down the place to go if you want to ultimate experience. From start to finish, you will be taken care of and treated like family by the staff. The team is made of friendly, compassionate individuals that are eager to make your dreams come true. Whether it’s your first time purchasing a Harley Davidson, or you are a lifer about to build your dream bike, they will take care of you with equal enthusiasm. If you are looking to customize, Emerald Coast has an extremely imaginative team (ask for Geoff Gallagher) that is ready to create with you. Just walk to say hi today, have a snack/drink and get to know them, you will not be disappointed!

Had a skeptical experience the first time a bought a bike from this location. Was very hesitant on coming back but once the new management stepped up, I feel like that righted the wrong from before. Geoff definitely took care of me when it came to finance, and Alexander was extremely knowledgeable and helpful when guiding me in the right direction of which bike was right for me. Y’all come see them, because I know when my wife is ready to upgrade, I’ll come see them again as well!

I want to say thank you to Jackie for the amazing help with some purchases she was great help

Jackie was ver pleasant and helpful as was Clay

Cool t shirts

Bought my first bike from this location and scheduling my appointment, coming in and meeting the friendly and welcoming staff made me feel at home. Every salesmen and manager greeted me with smiles and overall a really good store. If your looking to rule the road with an amazing machine shop no further.

I’ve visited this store a couple of times now and the people are really great! They were able to answer all my questions without pushing me in one direction or another. I’d recommend this store to anyone interested in purchasing a bike!

What an amazing dealership the entire team treats you like your there first customer and not like a number. They helped to get the part I needed and still almost spent an hour just talking to the staff.

Jackie and Bee were so helpful and sweet! :)

Emerald Coast Harley is great! Staff Bee & Jackie rock!!

Jackie and Bee got customer service skills

Bee and Jackie were awesome! Love this store

absolutely welcoming!!!! Had a great time and Jackie and Bee were the best helpers!!!!

I love Harley! Kaila is the best!

First time visiting this dealership. The t-shirt designs were some of the best I’ve seen in the Panhandle area. The lady running the counter was friendly and very helpful. Will definitely stop again if I’m in town

Just picked up my new 2023 Anniversary Ultra Limited after some initial modifications. Want to thank Shorty in the service department for the updates on work in progress between purchase and delivery, great communication. Aaron Smith, my sales specialist, was very knowledgeable, helpful and patient during the purchase process. This is a first class dealership with a great team. Thanks to all who participated.

Cool place! Good deals!

You MUST stop in and see Stephanie. She is the absolute BEST. She is always smiling, honest in her sales, and knows her Harley stuff. Stephanie will definitely take care of you.

James was awesome! Showed me exactly what I wanted. Listened to my desires and didn't try to do anything but give me the options that would fit me best. Incredibly easy to chat with and no pressure environment from him and the team of professionals. My family enjoyed our experience so much that even though a new bike wasn't in my budget on that day, I will be back and will purchase my future bikes from James. Tons of bikes to choose from , very active dealership with staff that were happy and friendly .

Haylee was so personable and I felt like I was talking with an old friend while we were waiting for Jeff to get things worked out. Ariel got me hooked up with the perfect chaps, boots & helmet. And Jillian even made signing those finance papers comfortable. I'm so glad to join the Emerald Coast HD family.

My husband and I were on vacation in Ft. Walton with my son and daughter in law. We stopped by Emerald Coast Harley Davidson and I ended up purchasing a 2023 Road King Special and I absolutely love it. If it wasn't for Aaron, Sarah, Jillian and the entire staff at ECHD going above and beyond, I wouldn't be a proud Harley owner!! Thanks guys!! You made this Tennessee girl sooooo happy!!

Stopped by to look and get informed on the 2024 roadglides and was fortunate enough to be helped by Aaron. He made the experience inviting, pleasant, and informative. He provided phenomenal service and is highly educated on HD platforms. Strongly recommend to seek Aaron. Jim and Jean both provided excellent and inviting service in regards to information regarding a purchase. Could not ask for a better experience. This team is highly recommended and will surely return for future service

Just bought my first bike yesterday at Emerald Coast Harley-Davidson! Aaron helped me out a ton on making the right decision picking the perfect bike. Excellent service and great experience. Will absolutely be back to get another bike down the road. 🙏

Staff have always been friendly and super knowledgeable every time Hubby & I visit. This last time Aaron took us on a couple of test rides & worked hard to answer our questions & concerns. Geoff and the sales staff really took their time to help us out. Wonderful!

Aaron helped me out so much. I ran out of gas and he helped me get gas to my car.

I ran out of gas and they helped me ty aaron

Emerald Coast Harley-Davidson they made me feel like family they was all great people from the owner to Jene and my friend DJ. Thank you and keep up the good work.

Customer service is superb! Ariel helped me tremendously with my helmet selection to include getting me hooked up with some other gear. Thanks!

Ariel was extremely informative and very helpful on the riding gear selections for my upcoming course. She sold me on a great set of gloves and I look forward to many more purchases here to come

Just want to let yall know Ariel was a great help. I explained I needed a helmet and she helped me find a nice helmet that i wanted and also ensured it was the right fit and taught me a lot about motorcycle safety that I did not know about.

Between Blake and the GM to The financing personnel. Everyone at the Emerald Coast Harley Davidson are extremely helpful and friendly. One of my best experiences with retail I have ever had. I will be coming back.

Awsome bikes n love the gear

I’m a business traveler, yesterday I arrived at the HD store. The entire staff was welcoming. A young lady Stephanie started helping me. I will warn you about Stephanie, she has the biggest, brightest smile you’ve ever seen. I was hesitant about a jacket I liked because I didn’t have room in my luggage. Stephanie told me not a problem, she would just ship everything to my house. Problem solved. Stephanie made my visit to Emerald Coast Harley a very pleasant one.

I was in the area for a short little vacation. I always like to check out any dealership I can, it's kinda my thing. I was just browsing and had decided I would like a new hat, but wasn't having much luck finding what I was looking for. Ariel in the clothing department inquired if I was looking for something in particular. I explained to her what I was looking for. She told me she had the ability to order and sent it directly to my home. Ariel was super helpful and made the visit amazing!

The entire staff here at Emerald Coast is fantastic. Came in with a goal to get a bike and they made it happen. Jillian in finance, Blake in sales and Ariel in merchandise made the experience easy and exciting.

Aaron was and amazing salesperson he went above and beyond and sold a great bike. Jillian the finance Manage was also amazing. Very thorough and explained everything. Great job to all at Emerald Coast Harley Davidson Motorcycle!!!!

This location is really nice, good selection. Ariel in apparel is always extremely helpful helps me find what I need in the right size. Sara Provost was one of the best sales ASM I have ever met. She helped me get the deal I wanted and was always nice and got back to me if I needed anything.

Ariel Bass helped immensely with a smile and positive attitude

Simply put…if you’re looking for accessories, clothing, apparel, jewelry. Look no further. Ariel is the best in the business. Ask for her by name.

What can I say Ariel really came through with some outstanding customer service. Helped me fix a Bluetooth helmet that will make my 11-year-old's Christmas. The whole atmosphere inside this this building this screams. What can we do to help you? I will definitely be back. Thank you, James Coleman

Ariel is the most helpful and kind sales person in apparel!!

Amazing experience. Just bought a 2022 Pan america from here and it was efficient and friendly the whole way through. Aaron and Gene from the sales team knew their stuff and answered all of my new bike questions. They made sure I test rode a few that met my list of what I was looking for. Stephanie in motor clothes was super friendly and got me squared away with a sick new jacket. Duane from the parts and service department is also amazing and the exhaust for the new bike is on its way. 10/10 would shop here again.

I recently had the pleasure of working with Ariel at Emerald Coast Harley, and I couldn't be more satisfied with the service I received. Ariel's customer service is outstanding - she went above and beyond to ensure all my needs were met. Her knowledge about the products and services provided was impressive, and she guided me through the process with patience and expertise. What stood out most was her genuine friendliness; she created a welcoming atmosphere that made the entire experience enjoyable. I highly recommend Ariel for her exceptional customer service, knowledge, and friendly demeanor. Five stars without a doubt!

The entire crew at Emerald Coast Harley Davidson are awesome! I have been doing business with this dealership for a longtime. At this point I feel more like family than a customer. If you are like me and buy everything for your wife from Harley you need to make sure you get with Stephanie. She is great at helping pick the perfect combination of clothing and jewelry, she is a great salesperson and should probably join the sales team :) If you need service I highly recommend seeing Zack, he has always been my go to Service professional. He is very knowledgeable and always goes out of his way to ensure my Harley is in tip top riding condition! When you need your bike picked up you are going to be greeted by Mel. Mel is a cool dude… He treats my bike with dignity and respect and knows I’m a little OCD and ensures it gets pampered when it gets delivered and gets in the right hands every time :) As far as the Sales team I love working with Craig. Craig is very versed in his knowledge of Harley Davidson and all of the innovations that are coming out whether Harley specific or aftermarket add ons. Sarah the Marketing manager is the sweetest person. She is always ensuring there are plenty of great activities going on and shows continuous support of an organization im co-founder of called (MRE) to help us raise money for many local charities. Now to the man him self, Mr. Gus! Gus is so humble. He doesn’t just sit behind a desk and collect money. Gus gives so much back to the community and makes everyone feel welcome when they come into his dealership. Truly a great guy and I’m honored to do business with his establishment! ECHD Family…. Much love :)

Aaron "Teabag " was amazing from the time he introduced himself to us. He took us on an amazing test drive and provided outstanding customer service throughout the entire purchase of our C-VO. everyone we encountered throughout our purchase was amazing, but Aaron made sure we had everything we needed to make our trip back to Ohio safely, even making sure to tell us to message him when we made it home safely.

Aaron and Gene were great! Aaron answered all my questions and was great about letting me test ride as many bikes as I needed in order to find the right one for me. We talked through the pros and cons of each…although there were not that many cons! This was my first Harley purchase and those guys made it too easy. If you get a chance to chat with the owner Gus, he’s a great guy and super friendly…Never felt uncomfortable with high pressure sales tactics and he made a customer for life. If you’re looking for Harley, this is your spot. Great group of folks. Very happy with my new Road Glide Special!

Ask for Blake he will take care of you. He is very helpful and help you find the bike for you as he did for me

Stephanie was the best experience I’ve ever had with a saleswomen, she’ll definitely get ya on buying stuff but aye that’s just her job ya know! ❤️

I just wanted everyone to know that Stephanie at Harley Davidson was just awesome. She helped with shoes and shirts and got everything taken cared for me while i am at work. So accommodating in every which way. Great Help.